Sunday, October 9, 2011

recent research

The latest gems from Kevin Lewis' blog:

Love in the filter bubble?

Personalization algorithms already tell us what movies to watch, news stories to read and tunes to listen to. It was only a matter of time, then, that they’d tell us who to love.

Matching algorithms aren’t new to online dating services. EHarmony, Chemistry and OKCupid have long served up compatible mates based on dozens, if not hundreds, of questions singles answer on their sites.

But a new dating app, StreetSpark, is venturing out internet-wide to pick up clues on who you’re likely to become enamored with. Love seekers on the site can plug into their Facebook, Foursquare and Twitter accounts to discover potential lovers with similar tweets, profiles and cafe haunts. (That, at least, is the concept. So far this single has yet to be sent a match.)

It’s like “traditional” online personalization but in reverse. Instead of telling you what you’ll like based upon your friends’ preferences, it tells you who you’ll want to be friends with based on what you like.

StreetSpark touts their service as giving “serendipity a helping hand.” Normally we have to wait for luck to bring us face to face with that special someone; StreetSpark provides us with a helpful homing device right in our smartphone.

It’s an odd usage of “serendipity,” though, which describes the phenomenon of making desirable discoveries by accident. If you instruct your iPhone to tell you when there’s a sympatico mate in your hood, bumping into them can’t really be described as “an accident.” Of course, the makers of StreetSpark are aware of that contradiction and are tongue and cheek in using the term.

But it’s more than a semantic quibble. Part of appreciating the beauty of “making discoveries by accident” is to understand that sometimes we don’t know what we’re looking for. If you’re a romantic, that can especially be true in the case of love. It’s not as if we have the profile of “the perfect guy” in our head and falling in love is just a matter of luck when you’ll run into that profile. The “accident” of love is when we meet someone who doesn’t fit our pre-conceived ideal and yet, mysteriously, we fall head over heals. In the process, if we’re truly lucky, we’re opened up to a new, exciting and unknown world.

re-posted from TheFilterBubble

Thursday, September 22, 2011

recent research

Notable studies noted on Kevin Lewis' blog:

Sunday, September 11, 2011

recent research

The every-now-and-then round up from Kevin Lewis' blog:

Wednesday, August 17, 2011

GOTV strategy: anger-mongering

The one thing more distressing than listening to politicians demonize their opponents as deliverers of doom and destruction - is to read a study on why it's such an effective strategy.

Why people bother to go out to the polls (when clearly their one vote counts so little) is a question that's been dogging political scientists for years. There are countless explanations for this quaint act of civic participation, many of which probably contribute to the full, true, picture. A big part of that picture is habit. Those of us who vote in our 30s, usually keep voting for the rest of our lives. But how does that habit start?

Anger is partly to blame (or credit, I suppose), according to a paper by Nicholas Valentino. Like fear, anger is a common response to perceived threats - aka Democrats who are going to turn America into a socialist state or Republicans who are conversely gunning for Fascism. Unlike fear, however, anger gets you into action; fear will instead keep you quaking in your boots (and staying home on election day).

Whether your response to political threats is anger or fear depends upon your sense of "internal efficacy" - that is, how "competent and influential" you think you are in the political sphere. Just as when someone pushes into you on the subway platform, depending upon their size and appearance - and thus your "competence" to deck them - will determine whether your response is anger or fear. (Yes, the question of makes one high or low on the "internal efficacy" continuum is not answered -but, really, we can only deal with one quandary at a time.)

In young people the effect of inciting anger can be quite effective - boosting political participation as much as 10%. Given that voting becomes a habit, getting young angry citizens to the polls can reap long-term benefits (like advertising Coke to 5 year olds).

That's bad news if, like me, you want to tamp down on angry rhetoric in politics. The small silver lining, however, is that inciting fear does not have similar results. Right now I need all the silver linings I can get.

Monday, August 15, 2011

In war we trust


There are countless academic and popular theories why Americans have such a dim view of their political leaders today. Most suggest a progressive decline in democracy - the rise of a 24/7 media culture dumbs down debate; a lack of campaign finance limits makes politicians beholden to special interests; 60s social welfare culture has made the state self-perpetually bloated; extreme partisanship has politicians more interested in winning than in solving problems, etc.

Two profs from Vanderbilt and University of Illinois, however, think things haven't really changed that much since the 60s. According to a paper by Marc Hetherington and Thomas Rudolph, government's doing as well (or poorly) as it ever has and citizens' views of government hasn't really changed over the decades.

So how do they explain the apparent decline in trust over the years? It's a question of salience - that is, what Americans happen to think is the most important issue at any given time.

As you might imagine, we tend to pay more attention to things that worry us. So when the economy is fine but we're worried about nuclear war with Russia, we think international issues are most pressing. But if inflation is spiking and jobs are thinning out, we'll turn our focus onto the economy.

Concerns about international vs. domestic troubles do not, however, have the same effect on our trust in government. Fear of foreign threats increases our faith in the state, while worries about problems at home decreases our trust. The reverse is also true - a peaceful globe makes us less beholden to our state and a booming economy keeps us content with government - but the effect is not as strong. That leaves us with the following picture:


When attention on the economy or crime increases (the 70s and early 90s), political trust decreases. Even more clearly, eyes on international issues (60s, mid-80s and 9/11) boosts confidence in government. Today, with 9/11 faded in our memories and the economy teetering on double-dip recession, it makes sense that we distrust government more than ever.